●  Programmed and curated IGN’s multiple YouTube channels, Twitch channel, as well as IGN’s PS4, Xbox One, and Apple TV apps using IGN’s custom content management systems (CMS).

●  Established programming and SEO strategies to increase: viewership by 70%, watch time by 40%, and YouTube subscribers by 150% from 2015 to 2021.

●  Developed strategy to increase external traffic for video content via video promotion using IGN’s YouTube Community Tab by 42% from 2018 to 2021.

●  Integrated YouTube’s Community tab, YouTube Stories, chapter marker, end screens, and other new YouTube features and products into our day-to-day workflows.

●  Analyzed and recorded key metrics to guide video content strategy via YouTube Analytics, Tube Buddy, and VidIQ.

●  Coordinated content promotion with Twitch, Mixer, and YouTube partners for tent-pole events and live streams on each platform.

●  Collaborated with sales and integrated marketing teams to meet sponsorship and amplification goals across all platforms.

●  Produced commercial videos for Bay Area startups and consumer brands.

●  Operated camera, audio, and lighting gear on-location.

●  Founded and produced IGN’s annual LGBTQ+ Pride Stream.

●  Oversaw pre-production workflows, coordination, and execution of charity stream productions.

●  Spearheaded IGN’s charity stream initiative and fundraised over $100,000 for several organizations including: The Trevor Project, LGBTQ Freedom Fund, Child’s Play, No Kid Hungry, Trans Lifeline, and so many more.

●  Educated students in pre-production, production, and post-production workflows.

●  Organized short-film festivals throughout the school year to showcase student work.

●  Directed, operated cameras, and edited five short films, and one feature-length film.